The Feedough story began back in December 2013, when Aashish was still a college student. One fine evening while sitting in the college cafeteria he discussed about his startup idea with his friend and raised his concern about his inexperience in creating effective and efficient business models and marketing and branding strategies. 

They spent the next month researching and browsing websites which could guide them about the next steps but it turned out to be futile. Though this limitation resulted in the end of that startup idea, it gave rise to the idea of Feedough.