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The PennySaver

The PennySaver community tradition was started back in the Great Depression. Our current incarnation was launched in 1962 when Bob DeMarco, a directory salesman, had an idea to start the Huntington Beach PennySaver. People used to go to his office and wait in line, cash in hand, to place their ads. Demand was so strong, that at his noon deadline at the end of each week, he would have to lock his doors. The Original PennySaver, as we know it today, follows a similar format as the original Huntington Beach PennySaver.

PennySaver has been serving local communities for over 50 years. That’s half a century of fulfilling our mission to connect buyers and sellers. PennySaver is in the business of helping local businesses thrive through effective hyper-local marketing products and services. We are read weekly in print by California households and 24/7 across the United States on

How does PennySaver help local businesses?

Our experiences over the last 50 years have taught us how to help businesses of all sizes build their brand, attract new customers, and grow in the communities they serve. We have marketing solutions and services spanning print and online to ensure that we can connect you with local consumers who need your products and services.


The PennySaver print edition is locally targeted to over 780 zones, or regions, that reach 9.1 million California households every week. Our website, is visited by 1 million unique visitors each month. We also offer various products and services that can help you maximize coverage within your target market regardless of whether or not someone is a PennySaver reader. Our full suite of products allows you to launch a marketing campaign that targets the right demographics and geographies, all while staying within your budget. That’s what we like to call local total market coverage, or TMC.

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